• Apuntes, snuff, strips, calendars, deodorant, toothpaste, antibiotics, mirrors, socks, stuffed animals or fruit are some of the more curious that the girls have exchanged for condoms.
• A positive pregnancy test from a girl of 18 years has undoubtedly been the most striking object
• With this initiative, aimed solely at women and supported by the Ministry of Health and Consumption Control has distributed 300,000 condoms for three days in 10 Spanish cities.
Control, the leading brand of condoms in the pharmaceutical industry, has managed to convince women with the 'Make a place in your bag', which aimed to promote condoms among youth to combat unwanted pregnancies. This campaign, supported by the Ministry of Health and Consumption, which was directed solely at women as prescribing and use as the primary victims of the consequences associated with not using condoms during sex.
During three days Control has distributed 300,000 condoms in 10 Spanish cities and has collected thousands of items that the girls considered unnecessary in your purse, exchanges, and depositing them in a crystal urn. This truck was a sign reminding them that we must always make a hole to condoms, because there is health
José Manuel López Back, director of marketing for Control says' be aware of adolescents danger to keep them unsafe sex. Moreover, parents also need help in the fight for unwanted pregnancies and should not be surprising that their daughters carry condoms in your purse '
Apuntes, snuff, strips, calendars, deodorant, toothpaste, antibiotics, mirrors, socks, stuffed animals or fruit are some of the more curious that the girls have exchanged for condoms. However, the most striking object was the exchange that made a girl of 18 years and deposited a pregnancy test with positive results.
Madrid, Barcelona, Seville, Bilbao, Valencia, Zaragoza, Malaga, Murcia, Cordoba, Alicante and the cities were chosen to conduct this campaign, aimed at women for several reasons: it has an increasingly larger role in sexual because it is more reflective and analytic as well as men, and most important reason, because it is she who suffers the direct consequences of not using condoms (unwanted pregnancy, single mothers, abortions, infections, etc.).
At the end of the campaign, José Manuel López Vuelta concluded 'We believe that it has been a success. We are very pleased with the results, women have appreciated the launching of an initiative aimed solely at them when they are most affected by unwanted pregnancies'
Interesting Facts
According to data presented recently by the Ministry of Health and Consumer Affairs, the Spanish young people maintain their first sex at 16 years, where the girls outnumber boys in early. Moreover, according to a report by Control, 19% of young people between 20 and 30 years not ever used a condom with their casual partners, in the youngest this figure is even higher. Some alarming facts in the light of the cases of unwanted pregnancies in Spain. In 10 years has doubled the rate of teenage pregnancy (10 to 17 years) from 3.07 per thousand in 1997 to 6.3 per thousand in 2007.
The Spanish Youth Report 2008 (INJUVE), which analyzes the behavior of young people in Spain, shows that the percentage of unwanted pregnancies has increased from 9.9% in 2004 to 12.1% in 2008. The average age at which this occurred was 19.6 years in 2004 and 22.5 years in 2008. Almost half (49.5%) of these pregnancies ended in abortion.
According to the Register of Voluntary Interruption of Pregnancy (IVE), the rate of abortion (per 1,000 registered interruptions) in women between 15 and 44 years in 2007 was 11.49%. This represents an increase of 91.5% in just 10 years.
Although the EVI rates have increased in all age groups over the last decade, in 2007 38.8% of women who had had less than an EVI 25 years. Also in this same year, 32.4% of women voluntarily interrupted the pregnancy they had one or more times previously.
Control:
Control, the leading brand of condoms in the pharmacy channel now has over 30 years of experience and presence in over 20 countries. The presence control is stronger in the Mediterranean countries, Spain, Portugal, Italy and Turkey among the countries with more weight but with a presence in other countries such as Morocco and Saudi Arabia.
The factory, which supplies control every country is located in Madrid and her highly qualified specialists working in the production and development of such products.
The condom is a contraceptive method cheap, convenient, reliable and safe in terms of protection for sexually transmitted diseases, as the support of 6 million Spanish consumers.
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